Will Ferrell To Star On Upcoming Man Vs. Wild Episode!
Wednesday, May 27th, 2009 | Funny, Promotion, Random
In what has to be one of the strangest pairing of television stars I’ve ever seen, Will Ferrell will be facing nature’s wrath alongside Bear Grylls on the season premier of Man Vs. Wild, taking the duo deep into the frozen tundra ‘far north’ of Sweden. It is set to coincide with the release of his upcoming motion picture Land of the Lost.
I wonder who’s idea it was (marketing or talents)?
Discovery Communications ad sales jockey Joe Abruzzese decided to step up and give the typical marketing pat-on-the-back by telling Variety Magazine just how this is a prime example of working closely with advertisers on “content integration.” At least Annah Zafrani, VP of media promotions for Universal Pictures, was put on record calling it the studio’s “most innovative project to date” with Discovery.
Should be fun to watch.
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