startup
Alltop.com – The New Mac-Daddy of News Portals
Sunday, March 2nd, 2008 | Marketing, Mashup, New Beginnings, News, Promotion, RSS | 2 Comments
Introducing Alltop.com, the latest venture from Nononina (the same company behind Truemors.com – an increasingly popular source for the latest internet rumors). Alltop.com, which is still in beta form, is an ever-growing collection of RSS feeds broken down into various categories, including everything from “Moms” to “Sports.” They essentially have attempted to categorize the web in what you could consider a one-stop-shop for whatever type of late-breaking-news you might be seeking. The sites featured in each category seem to change as better suited feeds come to light, however the most interesting part of this collection of data is just the sheer number of sources that they pull from. As I said, each set of feeds is based on a particular category, even including an “Ego” (where you’d find Scoble & Mark Cuban’s blog) and “Celebrities” (TMZ, Dlisted, and all other Britney-obsessed tabloids) category thrown in there for those who secretly fiend for celebrity gossip. The idea originally stemming from another multi-source RSS portal, Popurls, and piggy-backed on the success of Truemors, this new venture has already been widely talked about in both press and (obviously), the internet. Nononina is run by infamous mac-evangelist/idea-generator Guy Kawasaki, Will Mayall, and Kathryn Henkens. This trio also were the founders of Fog City Software, producers of the long forgotten (unless you were a mac/apple geek like me) Claris Emailer.
From personal observations, I’ve noticed that only a select crowd use their own custom RSS News Aggregator (a la Google Reader), or even social bookmarking services like del.icio.us. That positions this site as a convenient alternative to having to rely on iGoogle or a “customized” Yahoo! homepage. With those the user would have to already know which feeds he or she was interested in vieweing, whereas here the average internet user would be able to explore not only the sites they typically frequent, but would also be given the opportunity to discover a whole new realm of similar content. With that in mind, I applaud the trio for creating this news-portal, the only catch is whether or not they will be able to create enough “buzz” about the site to draw that targeted user demographic away from their most likely “widgetized” homepage. Hopefully posts like this will help the cause. I look forward to seeing how it evolves over the next year. Good luck guys!
For more information on Alltop, check-out this great post on the evolution blog featuring an interview with Mr. Kawasaki himself, or just go read what they have to say about themselves via their about page – alltop.com/about/
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