Marketing
Get Your Very Own Personalized Firefox 3 Certificate
Wednesday, June 25th, 2008 | Marketing, News, Promotion, Random | No Comments
Firefox 3 was released with much fan-fare last week, including a marketing campaign from Mozilla to set a new record for “most software downloads in 24 hours” in the Guinness Book of World Records. According to their “World Record FAQ,” they hoped to beat the number of downloads that version 2 of Firefox saw, which was 1.6 million. Well they’ve recently updated their “Download Day” site, indicating that in the 24-hour time period after publicly releasing the new version, the software was downloaded over 8 million times. Since then they’ve counted over 20 million downloads and that’s just from their official site (due to server lags, the release was quickly put up on private mirrors, so the real download number will never be known).
Want to celebrate your participation in this event? Why not (other than for the obvious reasons)? Mozilla now lets you print out your very own “personalized” Firefox 3 Download Day certificate by entering your name on their “Flaunt It” portion of the website. Click on the image posted above for an example of what it looks like (it will open in a new window). Now you can be the envy of your IT staff… this will surely show them you’re hip to the latest software releases and maybe they’ll show you how to install that cool screensaver you’ve been having trouble with!
Sooooo corny… but i couldn’t resist.
Get Better Open Rates On Emails - The Easy Way
Friday, May 30th, 2008 | Uncategorized | 1 Comment
Tired of poor open rates on that email newsletter you send out? The problem might not be the subject content, but actually it’s length.
Dela Quist, CEO of Alchemy Worx (a London based agency) claims that through massive amount of analytics that he has discovered the perfect length for your subject line to increase the open rate.
In an article put out by MediaPost, he states that having your subject line be close to 50 characters is the primo length - claiming to have found this after going through over 250 million messages sent over the past two years with over 660 different subject lines. “A 50-character subject line touting a ‘powerful’ offer is appealing (30% off Spring Getaway flights to Florida on Delta).”
He also says that the longer, 80 character-plus subject lines result in higher open rates as well. The example he gave when delivering his findings last Saturday at MediaPost’s Email Insiders Summit was a subject line used to describe the contents of a newsletter - “Find out Secrets to Spice up your Barbecue this weekend and all Summer Long and enter to win a New Weber Grill.”
Having a subject line thats less than 50 characters, or between the 60-70 character range, resulted in a decrease in delivery as well as open-rates.
He was quick to admit that this theory goes against “traditional” wisdom used to optimize email campaigns but cites his research as proof. Either way, it is an interesting theory to check out. Any comments or first-hand experience with this phenomenon would be appreciated. Was this coincidence or is 50 really the magic number?
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