From personal observations, I’ve noticed that only a select crowd use their own custom RSS News Aggregator (a la Google Reader), or even social bookmarking services like del.icio.us. That positions this site as a convenient alternative to having to rely on iGoogle or a “customized” Yahoo! homepage. With those the user would have to already know which feeds he or she was interested in vieweing, whereas here the average internet user would be able to explore not only the sites they typically frequent, but would also be given the opportunity to discover a whole new realm of similar content. With that in mind, I applaud the trio for creating this news-portal, the only catch is whether or not they will be able to create enough “buzz” about the site to draw that targeted user demographic away from their most likely “widgetized” homepage. Hopefully posts like this will help the cause. I look forward to seeing how it evolves over the next year. Good luck guys!

For more information on Alltop, check-out this great post on the evolution blog featuring an interview with Mr. Kawasaki himself, or just go read what they have to say about themselves via their about page – alltop.com/about/