Google just released a new version to their stand-alone AdWords Editor application, making the most up-to-date version 6.5. This was rolled out simultaneously for both OS X and Windows XP/2000/Vista.

Some of the new features include Keyword utilities. Finally! Having to keep a browser open to the Google Keywords Tool is a pain, integrating it into the application will save a lot of time. They didn’t stop there though, in the new version of the AdWords Editor you can find a Keyword Multiplier, which combines lists of terms to form new keywords as well as a Keyword Expansion, which generates keyword ideas based on words or phrases (just like the web-based Keyword Tool). Now these tools will be great….. once I’m able to use them that is. I’ve installed the new version but after entering in my login information, it gives me an error saying that the application could not authenticate. This only occurs when trying to access the “Keyword Opportunities” section under the Tools menu.

Another key change is the new names for importing and exporting.

You can view the release notes here.