Free Gmail Stickers – Get ‘em While They’re Hot!
Monday, December 8th, 2008 | Funny, Promotion, google | No Comments
They just posted over at the official Gmail blog that apparently the engineering team had recently suffered from a bad case of holiday spirit and decided to print up in bulk some of the homemade stickers that had been circulating through the office. Everything from some wacky Gmail keyboard shortcuts, a bunch of shiny envelopes, a robot and even a friggin’ unicorn. Yes, a unicorn.
So, if you want some free Gmail stickers of your own, all you have to do is send a self-addressed stamped envelope (with short note if possible) to:
Send me some Gmail stickers already
P.O. Box 391420
Mountain View, CA 94039-1420
I so want the unicorn:
Google Releases v.6.5 Upgrade to AdWords Editor
Wednesday, October 8th, 2008 | News, SEM, Software Update, Tools, Utilities, google | No Comments
Google just released a new version to their stand-alone AdWords Editor application, making the most up-to-date version 6.5. This was rolled out simultaneously for both OS X and Windows XP/2000/Vista.
Some of the new features include Keyword utilities. Finally! Having to keep a browser open to the Google Keywords Tool is a pain, integrating it into the application will save a lot of time. They didn’t stop there though, in the new version of the AdWords Editor you can find a Keyword Multiplier, which combines lists of terms to form new keywords as well as a Keyword Expansion, which generates keyword ideas based on words or phrases (just like the web-based Keyword Tool). Now these tools will be great….. once I’m able to use them that is. I’ve installed the new version but after entering in my login information, it gives me an error saying that the application could not authenticate. This only occurs when trying to access the “Keyword Opportunities” section under the Tools menu.
Another key change is the new names for importing and exporting.
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You can view the release notes here.
Just Released: Google AdSense for Online Gaming
Wednesday, October 8th, 2008 | Beta, Business, Games, Marketing, News, google | No Comments
Google just announced the release of Google AdSense for Online Gaming. It works pretty much the same as your pre-existing AdSense program, where you place video, image or text ads within your application/game and it displays contextually targeted advertising based on the surrounding content.
From the official Google AdSense blog:
You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.
Now if you’re a budding flash developer, don’t go getting your hopes up just yet – in order to be eligible for this beta program your games must have a minimum of 500,000 “game plays” with at least 80% of the traffic originating from the US or UK. If you fit the mold, here’s a direct link to the application.
So far there are only three marketers listed as partners on the info page: Sprint, Sony Pictures and esurance. I’m sure it won’t be long before that list starts to grow, the publisher round-up is already full of major players in the online game realm: ArcadeTown, Konami, Armor Games, Boonty, Demand Media, Heavy Games, Grab.com, Mochimedia and cafe.com.
This move was inevitable for Google seeing how they recently acquired Adscape Media, a small in-game advertising startup based out of the San Francisco, CA area.
Surprisingly, they already have a “Success Story” listed on the about page for social networking game developer Playfish. These guys primarily produce games that you can add to your Facebook or MySpace profile, so it’s a ‘little’ deceiving in nature.
Google Adsense Bug – What year is it again?
Tuesday, September 2nd, 2008 | Funny, Unusual, google | No Comments
Read the green box where it says “TRY.” Apparently if I offer Google Checkout on my site I will get free credit card processing until 2008!! Can you believe it?! 2008! Ok, so this is an old bug, but it’s the first time that I’ve remembered to take a screenshot when displayed.
Guess they haven’t been through the Google Adsense notices in quite a while…
Free Website-Blog Analytics – What should you use? Google Analytics vs. Clicky
Monday, August 25th, 2008 | Marketing, SEM, Site Information, Tools, Utilities, google | 1 Comment
Website analytics are key to any successful website. If you are trying to increase traffic to your blog or website then you’re probably using some form of tracking software. Now in the free/cheap market there are a lot of choices. Over the years I’ve used a variety of different services and/or software to track visitors to my websites however I always tend to gravitate back to two specific programs – Google Analytics and Clicky.
Every now and then I get an email asking me what analytics service is “better” or which I’d recommend for their website. This post should answer those questions as I try to compare key features of the two services in a head-to-head matchup. Let’s get it on!
Google Analytics vs. Clicky:
(Disclaimer: I’ve only reported on features that make the two services unique from each other, each service has a lot of shared functionality)
Google Analytics
Cost: FREE
Users: Unlimited
Websites: Unlimited
Traffic Limitations: 5 Million Pageviews/Month (Removed if you’re an active AdWords customer)
Works without Javascript? NO
Affiliate Program: No
Reports: PDF, XML, CSV, TSV
Latency (How often is it updated): 1-24 hours
Goal/Conversion Reporting – The ability to setup goals/conversions to record specific visitor actions (i.e. filling out a form). You can then segment your conversion goals based on any number of variables including Geography (i.e. how many people from Pasadena filled out the form).
Adwords Integration – Yes. You can link-up your AdWords account to any website for automated integration. The non-adwords PPC tracking is great although sometimes it can be unreliable.
Email Reports: Custom reports that will trigger at specific time/days (i.e once a month).
Visitor Data - You can see the connection speeds of your visitors, this can help you determine what type of content you can display without increasing load-times for your users.
Clicky Web Analytics
Cost ($ is per month): FREE (3 sites/1k daily pageviews), $4 (3 sites/10k daily pageviews), $9.99 (10 sites/30k daily pageviews), $16.99 (20 sites/50k daily pageviews)
Users: Unlimited (by enabling “Public Access”)
Websites: Depends on plan, see above
Traffic Limitations: Depends on plan, see above
Reports: CSV, XML and JSON
Latency (How often is it updated): Real-time
Email Reports: Yes. Sent at a user-defined action (date/time, # of visits, etc..)
Works without Javascript: YES
Affiliate Program: Yes
Custom User Tracking – Yes. Clicky lets you give your users custom names, tracking their every visit to your website in an easy to review “User” page.
Real-Time Statistics – Yes. Spy lets you view real-time statistics of visitors currently on your website.
Traffic Sources - Segments out social media and email sources – View all visitors who came from a social media website (twitter, Stumbledupon, Facebook, etc..) or from a link found in an email.
Visitor Information – Clicky can automatically convert visitor IP’s into hostnames (e.g. comcast.net) and Organizations (e.g. Microsoft Corp).
Whitelabel: YES (You can setup your own white-label version of the tracking software to sell to clients)
Developer API: Yes. You can pull just about any data/statistics from your account via their API.
Extras: Clicky sponsored widgets (for your own tracking and for public bragging rights), official WordPress plugin, integrated with FeedBurner RSS stats and the ability to get any statistics via a customized RSS feed.
Things both Google Analytics and Clicky share:
Which should I choose for my website or blog?
- Small blog with no affiliate or PPC marketing: Clicky
The free version of Clicky is a lot easier to use for small website publishers. If you don’t have a need for advanced user or source segmentation, then there’s no real need to use Google Analytics. You can also use the SPY feature to view real-time visitors on your site.
- Medium-Large website or blog with PPC or other marketing campaigns (visitor generating): Google Analytics
Until Clicky implements campaign tracking, Google Analytics will win if you’re trying to track multiple PPC campaigns.
- Medium size website or blog with affiliate or other 3rd party advertising (revenue generating): Clicky
This was a tough choice. They both are great in tracking the path that users take on your website, which is useful in seeing at what point in the visit are they clicking on your advertising/affiliate links. While Google may give you the ability to track specific actions as Goals, it only allows for 5 and because of its reporting latency, makes it not a viable source for account purposes. Clicky won because of its ability to track and tag visitors. You can take the users who clicked on your advertising and put them in a custom group, giving you detailed analytics on their demographic.
- Large website or blog (regardless of whether or not it has advertising): Google Analytics
Clicky’s Professional service can be expanded to work on websites that get up to 300,000 daily page views, however by then you’re paying enough to go with a more detailed reporting service like WebTrends, ClickTracks or Urchin 6 (There’s also Omniture, who makes a variety of different tools but is also very expensive!). Google Analytics also offer a more robust campaign segmentation compared to Clicky.
To note: Both of these programs use either Javascript and/or image tracking to report website traffic. There are a lot of free log analyzers available that can give you a different view on your website visitors. It’s always a good idea to use both a back-end log analyzer, like Awstats or Webalizer, in conjunction with one of these services. A log analyzer won’t give you as much information as products like Google Analytics or Clicky can, but it will report on ALL the visitors to your site, regardless of whether or not they have javascript enabled.
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