Starting at 12:01 a.m. EDT this Saturday, June 13th, you can finally get an easy-to-share username for your Facebook account! Facebook explains the process that will start once their countdown page – www.Facebook.com/username/ reaches zero in a recent blog post on their site.

No longer will you have to copy and paste your profile link (which just consists of a string of numbers representing your user id) when sharing your online profile with others, now you can give your Facebook account it’s own vanity URL. Not only great for sharing but it has it’s own obvious SEO benefits which is why I wouldn’t be surprised if there is a large amount of “username-squatting” come Saturday! Below you can see an example of what the search results for that username would pull up on Google.com.

With Facebook.com being a high authority site in the search engines, this has the potential to benefit your brand and/or campaign if used correctly. In the meantime get ready to see a whole gaggle of variations on www.Facebook.com/people/Lose-Weight-With-Our-Diet-Pills/234234324 addresses pulling up in the SERPS.