Business
.Tel Domain Names Now On Sale
Wednesday, December 3rd, 2008 | Business, New Beginnings, News | No Comments
Starting today you can purchase your very own .tel domain name. Regulated through Telnic, you’re forced to submit your contact information through their forms in order to submit a request to purchase a desired domain. The opening up of this TLD will be held in three phases.
The current ‘Sunrise’ phase only allows for trademark holders to register their .tel domain name (and they have to pay a pretty penny to secure it – ), the rest of us will have to wait until the ‘Landrush’ phase which begins on February 3, 2009. It will then be opened up to the public on March 24, 2009.
This TLD brings a whole new slew of potential vanity domain names to mind so it should be interesting to see what comes out of it. I can only imagine how valuable names like ‘cantyou.tel’ will go for on the auction block come March.
The downside to this new offering is the limited usage that is permitted by Telnic. Right now you can’t even upload your own company logo to be used on the domain purchased and according to their website, its primary purpose is to act as some sort of global address/phone-book. Also, the pricing for the general public release looks like it’ll be close to $20 for a one-year contract – far more expensive than your typical .com or .net domain.
Amazon Plays Catch-up And Buys Video Game Producer Reflexive
Tuesday, October 21st, 2008 | Business, Games, Marketing, News | No Comments
Following in Google’s footsteps, Amazon just announced today that they have acquired Orange County based video game company Reflexive for an undisclosed sum (translation: a whole lot of dough). Does this mean we might see a new player in the online advertising market? Is Amazon going to make a move to try and compete with Google for contextual ads? With million of Amazon stores & affiliates out there, could a new CPC offering be right around the corner? I sure hope so.
Founded in 1997, Reflexive has produced fifteen games for the Xbox 360, PC and Mac not to mention offers flash based games through their Reflexive Arcade website. In 2005 the company won 3 awards at the 2005 Independent Games Festival for Fable of Souls and Wik.
Quoting the company founder Lars Brubaker in an article taken from the Reflexive website:
It means we’ll be able to expand our distribution network to include Amazon’s amazing distribution channel. With Amazon we will bring a huge new group of customers into play
Should be interesting to see what happens next.
Just Released: Google AdSense for Online Gaming
Wednesday, October 8th, 2008 | Beta, Business, Games, Marketing, News, google | No Comments
Google just announced the release of Google AdSense for Online Gaming. It works pretty much the same as your pre-existing AdSense program, where you place video, image or text ads within your application/game and it displays contextually targeted advertising based on the surrounding content.
From the official Google AdSense blog:
You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.
Now if you’re a budding flash developer, don’t go getting your hopes up just yet – in order to be eligible for this beta program your games must have a minimum of 500,000 “game plays” with at least 80% of the traffic originating from the US or UK. If you fit the mold, here’s a direct link to the application.
So far there are only three marketers listed as partners on the info page: Sprint, Sony Pictures and esurance. I’m sure it won’t be long before that list starts to grow, the publisher round-up is already full of major players in the online game realm: ArcadeTown, Konami, Armor Games, Boonty, Demand Media, Heavy Games, Grab.com, Mochimedia and cafe.com.
This move was inevitable for Google seeing how they recently acquired Adscape Media, a small in-game advertising startup based out of the San Francisco, CA area.
Surprisingly, they already have a “Success Story” listed on the about page for social networking game developer Playfish. These guys primarily produce games that you can add to your Facebook or MySpace profile, so it’s a ‘little’ deceiving in nature.
Sell advertising space on your Twitter account!
Tuesday, September 2nd, 2008 | Affiliate, Business, Marketing, Mashup, Tools, Twitter | 1 Comment
It was only a matter of time before people started finding ways to monetize Twitter, last week announcing the arrival of a short-url CPC program and this week announcing the arrival of Twittad.
Twittad.com lets you put up your twitter account on their marketplace where advertisers can see the number of folks who are following/followers as well as the price you are asking to allow their products/advertising to be displayed on your twitter page.
If you’re a Twitter user looking for advertising – You get to select the duration that the ads are displayed as well as the price. Anyone interested in purchasing that space will then contact you through twittad.com, giving you the ability to accept or deny the offer.
How does twittad.com make money then?
They get paid a 5% service fee on the total purchase price (minimum of $0.99 cents).
What’s to stop an advertiser from contacting the user directly, skipping twittad altogether?
NOTHING! You’re given the user’s twitter profile, there you have any number of ways of contacting them without twittad even knowing! Email, through their website and even through twitter.
Right now the most expensive twitter account only has 599 Followers/605 Followings. Get this, it’s going for $100!! The highest paid twitter account though is only $25 for an user with a following of 351. I wouldn’t be surprised if that’s one of the developers who purchased the account!
I can’t see how this will last… but it’s an interesting attempt at monetizing Twitter. I give it a week before script-kiddies with auto-generated twitter accounts take-over the site. Good luck.
Make Money With Twitter (And Other Social Media)
Thursday, August 28th, 2008 | Affiliate, Business, Promotion, SEM, Tools, Twitter, Utilities | 4 Comments
Interested in making money on twitter.com & other social media sites? Here’s something I was recently sent:
There’s a new CPC Advertising site called adjix. Available for both advertisers and publishers, it takes long URLs and converts them into a shorter format similar to tinyurl or shorl. The only catch is when a user clicks on the link, they’ll see an advertisement in the top of their screen. The best news is, you decide what category of advertisement it shows. You’re also provided two separate types of short-urls:
Here’s an example link (in the technology category):
One of the great things about this service that sets it a part from all the other URL-Shortening services is that it provides you with user information on anyone that follows your link. It even shows the IP & hostname of the user!
Another key feature of adjix is that they give you the ability to use your own domain instead of theirs!
What does that mean? Say goodbye to http://adjix.com/fp9p and hello to http://links.brentter.com/fp9p! All it took was an easy DNS change and voila, the affiliate link no longer looks like an affiliate link.
Also, if you just wanted to use this URL-Shortening service but did NOT want to display any ads, they have recently launched a no-ad version of adjix! You can find more information about that here.
There’s a long list of categories available for you to choose from as well.
Here’s a sample:
This is the start of a whole new breed of CPC advertising opportunities. Should be interesting to see what comes out next!
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