Amazon Plays Catch-up And Buys Video Game Producer Reflexive
Tuesday, October 21st, 2008 | Business, Games, Marketing, News
Following in Google’s footsteps, Amazon just announced today that they have acquired Orange County based video game company Reflexive for an undisclosed sum (translation: a whole lot of dough). Does this mean we might see a new player in the online advertising market? Is Amazon going to make a move to try and compete with Google for contextual ads? With million of Amazon stores & affiliates out there, could a new CPC offering be right around the corner? I sure hope so.
Founded in 1997, Reflexive has produced fifteen games for the Xbox 360, PC and Mac not to mention offers flash based games through their Reflexive Arcade website. In 2005 the company won 3 awards at the 2005 Independent Games Festival for Fable of Souls and Wik.
Quoting the company founder Lars Brubaker in an article taken from the Reflexive website:
It means we’ll be able to expand our distribution network to include Amazon’s amazing distribution channel. With Amazon we will bring a huge new group of customers into play
Should be interesting to see what happens next.
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